Sidekik's Privacy
At Sidekik, we believe the future belongs to everybody and it starts by individuals owning their data. Your privacy and the security of your personal data is, and will always be, of the highest importance to us. That's why we default to never seeing your personal data whenever possible and we will never unlawfully access, collect or sell your personal information to third parties. Your personal data will be strictly used to create your Sidekik and we want to transparently explain how and why we gather, store and use your personal data - as well as outline the controls and choices you have around when and how you choose to share your personal data.

That is our objective, and this Privacy Policy (“Policy”) will explain exactly what we mean in further detail below. Please read this carefully as this policy is legally binding when you use our Services.

For the purpose of the relevant data protection regulations - General Data Protection Regulation or "GDPR", Sidekik OÜ is the “data controller” of your information. We are located on the 2nd Floor in Mäealuse 2/1, 112618, Tallinn, Estonia. If you have any questions about how we protect or use your data, please email us at
1. How do we protect your personal information

1.1. We are committed to protecting your personal data. We implement appropriate technical and organizational measures to help protect the security of your personal data; however, please note that no system is ever completely secure. We have implemented various policies including pseudonymization, encryption, access, and retention policies to guard against unauthorised access and unnecessary retention of personal data in our systems.

1.2. We take strict steps to protect the personal data provided via the Services from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. Email sent to or from the Services may not be secure. Therefore, you should take special care in deciding what information you send to us via email.

1.3. Your password protects your user account, so we encourage you to use a unique and strong password. We also provide support for 2-factor authentication which we highly advise using.
2. Information we may collect from you

We may collect and use the following data about you:

2.1. Information you give us.

(a) You may give us information about you when you sign up to use our service, e.g. when you provide us with your personal details, such as your name and email address. This also includes information you provide through your continued use of our Services, participate in discussion boards or other social media functions on our Website or App, enter a competition, promotion or survey, and when you report a problem with our Services. The information you give us may include your name, address, e-mail address, phone number, geographical location, personal description, and photograph.

(b) In providing the personal data of any individual (other than yourself) to us during your use of our Services, you promise that you have obtained consent from such individual to disclose his/her personal data to us, as well his/her consent to our collection, use, and disclosure of such personal data, for the purposes set out in this Privacy Policy.

2.2. Information we collect about you. With regard to your use of our Services we may automatically collect the following information:

(a) anonymized chat logs to help improve Sidekik AI engine.

(b) technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;

(c) information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our Website or App (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our Customer Support number.

2.3. Information from social media networks. If you log in to our Services using your social media account (for example, Facebook or Google) we will receive relevant information that is necessary to enable our Services and authenticate you. The social media network will provide us with access to certain information that you have provided to them, including your name, profile image, and e-mail address. We use such information, together with any other information you directly provide to us when registering or using our Services, to create your account and to communicate with you about the information, products, and services that you request from us.
3. Information we may use only with restrictions

Information necessary to create your Sidekik.

3.1. Your Sidekik is created from your social media data (for example, Facebook and Google). We advise creating your Sidekik on your smartphone locally meaning your personal data never leaves your device and nobody else besides you see your data, even not us. If you choose to create your Sidekik in our cloud which is faster, then we can strictly use it for only creating your Sidekik. After which, we immediately delete your social media data with no backups kept.

3.2. The creation of Sidekik means the training of deep learning models. This is automated and no manual analysis of the social media data is never done.
4. Cookies

4.1. Our Services use cookies to distinguish you from other users. This helps us to provide you with a good experience and also allows us to improve our Services. For detailed information on the cookies we use and the purposes for which we use them see our Cookie Policy.
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